What's in a Name? The Meaning Behind Amavi

February 18, 2021

I don't know about you, fellow wedding pros, but naming my business was one of the hardest decisions I've ever had to make.  I knew early on that when I finally launched my own company, I wouldn't be able to just name it, “Dianna Savelli Events,” and call it a day.  Mine is one of those names that is so easily misspelled and mispronounced that I just knew it would never work!  (It's pronounced like Deanna, by the way... but I'm often called Diana, Diane, and even Danielle!  Over the years, I've learned to just keep things simple and answer to everything.)

I wanted something simple and striking.  A one-word name that would be easy to pronounce and yet, would still be intriguing and a cause for conversation.  Lists upon lists upon lists of words were written, tested on friends and family (please forgive me!) and then crumpled and thrown away because I just couldn't hit the nail on the head.  I'd waited years to finally launch my own company, and I could not... I would not settle for anything less than the perfect name.

And then, one day, I just so happened to get trapped in the vortex we all know and love - Pinterest.  While looking up signage designs for my very first couple who booked with me before I had even officially launched, a pin came up with a sign that said, “Veni, vidi, amavi,” a variation of the classic phrase, “Veni, vidi, vici.”  (“I came, I saw, I conquered.”)  I'd never heard that variation of the phrase before, and so of course, I had to look it up...

This phrase meant, “I came, I saw, I loved.”


𝑨𝒎𝒂𝒗𝒊

One word.
Five letters.
A subtle nod to my Italian heritage.
Most definitely a conversation starter.
And best of all, it means, “I loved.”

Does it get any more perfect than that?

  
Images captured by Geoff Shaw Photography